Privacy Policy

Last updated: August 11, 2025

This Privacy Policy explains how Hot Key Media LLC (“the Company,” “we,” “us,” or “our”) collects, uses, and protects your information when you use our website and services. It also describes your rights under applicable laws (including GDPR, CCPA/CPRA, and other privacy laws) and how to exercise them.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

You – the individual accessing or using the website, or the company or other legal entity on behalf of which such individual is accessing or using the website. Under GDPR, you may be referred to as the Data Subject or User.

Company – Hot Key Media LLC, 481 W Branch St, Lantana, FL 33462. For the purposes of GDPR, we are the Data Controller.

Website – gotradeschools.com, accessible at https://gotradeschools.com.

Service – the Website.

Personal Data – any information that relates to an identified or identifiable individual, such as your name, email address, phone number, IP address, or other identifiers.

Usage Data – data collected automatically, generated by your use of the website or from the website infrastructure itself (e.g., pages visited, time spent on them, device type, and browser type).

Service Provider – any natural or legal person who processes data on behalf of the Company (Data Processor under GDPR).

Business – for the purposes of the CCPA/CPRA, the legal entity that determines the purposes and means of processing personal information.

Consumer – for the purposes of the CCPA/CPRA, a natural person who is a California resident.

Information We Collect

Personal Data You Provide

When you interact with our site, you may provide:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Any other information you voluntarily submit

Usage Data

We automatically collect limited technical information, such as:

  • IP address
  • Browser type and version
  • Pages you visit and time spent on them
  • Device type and operating system

Affiliate and Partner-Hosted Forms

We participate in affiliate programs and host lead request forms for schools and training providers. When you submit a form:

  • Your submission is sent directly to the partner or school that operates the form.
  • We may receive confirmation that a form submission occurred for tracking and payment purposes.
  • We do not receive or store the personal details you enter into those forms.
  • To access, correct, or delete data you entered into a partner form, you must contact that partner or school directly.

Cookies and Tracking Technologies

We do not intentionally set cookies on our site. However, some third-party services we use (such as hosting providers, affiliate tracking, or embedded forms) may set cookies or similar technologies for their own purposes. These are governed by the privacy policies of those third parties.

You can configure your browser to refuse cookies or to notify you when one is set. Disabling cookies may affect the functionality of third-party content embedded on our site.

Analytics

We use Plausible Analytics to collect anonymous, aggregated statistics about visits to our site. Plausible does not use cookies and does not collect personally identifiable information. Data is processed in the EU in compliance with the GDPR.

For details, see Plausible’s Data Policy: https://plausible.io/data-policy

We process your Personal Data under one or more of the following legal bases:

  • Consent – You have given consent for processing your data for one or more specific purposes.
  • Performance of a Contract – Processing is necessary to fulfill an agreement with you.
  • Legal Obligation – Processing is necessary to comply with a legal obligation.
  • Legitimate Interests – Processing is necessary for our legitimate interests, provided these do not override your rights.

How We Use Your Data

We may use your information to:

  • Provide and maintain our website
  • Respond to your requests or inquiries
  • Track and verify affiliate transactions
  • Improve site functionality and user experience
  • Comply with legal obligations

We do not use your data for behavioral advertising or sell it to third parties.

How We Share Your Data

We may share your information:

  • With Service Providers who assist us in operating the website or fulfilling business functions
  • With Affiliates that follow this Privacy Policy
  • For Legal Compliance when required by law or to protect rights and safety
  • In Business Transfers such as mergers or acquisitions

Under the CCPA/CPRA, some third-party services we use may be considered a “sale” or “sharing” of personal information. See our Do Not Sell or Share My Personal Information page for details.

Data Retention

We retain Personal Data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law. Usage Data is generally retained for a shorter period unless used for security or to improve the website.

International Data Transfers

Your information may be transferred to and maintained on servers outside of your state, province, or country. If you are in the EEA, we ensure adequate safeguards for such transfers in compliance with GDPR.

Security

We use commercially reasonable measures to protect your information. However, no method of transmission or storage is 100% secure.

Your Privacy Rights

Depending on your location, you may have rights under GDPR, CCPA/CPRA, or other laws, including:

  • Accessing the personal data we hold about you
  • Requesting correction or deletion of your data
  • Opting out of the sale or sharing of personal data
  • Restricting or objecting to certain processing
  • Portability of your data
  • Withdrawing consent

To exercise your rights, email us at [email protected]. We may need to verify your identity before processing your request.
You also have the right to lodge a complaint with your local data protection authority.

Children’s Privacy

Our website is not directed to anyone under 13, and we do not knowingly collect information from children under 13. If you believe we have collected such information, contact us to request deletion.

Our site may link to third-party websites. We are not responsible for their privacy practices or content.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Significant changes may also be communicated by email or a notice on our website.

Contact Us
If you have any questions, please email: [email protected]